Person’s average attention span is 8 seconds. 8 SECONDS. That’s all the time you get to engage someone looking for what you sell.
In fact, this refers to both offline and online sales: an eye-catchy packaging and a nice placement on a supermarket shelf, or pixel-perfect visuals used on the monthly newsletter you send to customers.
While we’ve all figured out the approach to increasing sales in the traditional offline market, there are still some valuable trends we need to uncover when it comes to the digital world.
One of them are the explainer videos, that have boomed in popularity over the past years due to their budget-friendliness and proven effectiveness. This is how these fun animation pieces can help your small business grow.
Play The Almighty Bots
A key factor for Google’s algorithm for search rankings is the amount of time visitors stay on your website. Fun and informative videos will definitely make your audience hang on your page longer, thus persuade the search bots that you are providing quality content. Moreover, you can easily clarify your product, spread a word about your services and increase your conversion rates.
More traffic, more revenue, simple as that.
Explain It Better
Speaking of clarifying your product. Explainer videos are a perfect tool to deliver precise messaging, as the text can be easily misinterpreted. In other words, your audience will gain a better understanding of a product or service once they see and hear someone explain it. Key point: explain it through simple animated graphics exactly the way you see it.
As a small business, you don't need to overspend on your marketing campaigns. Investing money into a short explainer that actually works is much better than spending your budget on ads or promotions that bring useless traffic.
To create awesome explainer videos without hassle, all you need is a smartphone and basic video editing software. Want to go pro? Video editing companies or talanted freelancers out there will help you reach your targets at a really affordable price.
Let Them Share
An explainer video doesn’t necessarily have to stay on your website, Google or Youtube. One of the advantages of such visual content is that they are easily shareable. In fact, people are more likely to share and watch videos on the Internet and social media than any piece of text. If done right, people will spread a word about your small business on different social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
This basically means that the chances of going viral are higher, hence, again, more viewers, more customers.
Once done with SEO rankings, the next platform to conquer should be the second largest search engine in the world, the Youtube. It’s one of the websites with the most traffic on the internet with unlimited educational content, “how-to” videos, and DIYs on top.
“How-to” searches went up 70% in the last couple of years, so creating educational videos should be a part of your marketing strategy to improve awareness and maximize your visibility.
We all love stories, don’t we? Video content uses the power of storytelling to connect with the audience and build trust. With animated characters and scenarios, you get to create characters that resemble your target audience, creating a feeling of similarity.
They help you build an emotional bond, which is one of the most important aspects of any marketing campaign out there.
Stay Up to the Minute
In 2019 digital experts have predicted that videos will become the major player on the internet and by 2020 and 82% of internet traffic will be video. Well, statistics didn't lie.
The huge success of this trend supposes that a video-based campaign should definitely be in your company’s top priority this year. Not including this hype into your business development endevours might mean staying behind your competitors, losing potential clients and looking outdated.